Website – 2021
Birra Moretti is a quality beer company founded more than a century ago in Udine, Italy, by Luigi Moretti. It is probably the most famous and exported Italian beer around the world.
Peculiar features of the Brand’s communication model such as irony, freshness and craftsmanship are conveyed through the website thanks to playful effects like the animation that welcomes visitors at the agegate, developed from scratch with CSS and png images “stop motion” animation.
In the page “Una storia tutta italiana”, the vintage effect of the old historic photos is played up by the parallax animation on black and white images and the milestones dates filling on page scroll.
Developed in collaboration with Piramid. Designed by Armando Testa.
